Caleigh Hernandez of RoHo
Employing mentoring and uplifting artisans in their tribal communities. In Partnership with African Fair Trade Project. RoHo has expanded to work with four artisan groups across Kenya producing a variety of unique and beautiful products, all with a social mission. Yes, everyone at RoHo shares a passion for beautiful sandals and accessories, but it's about more than that.
Kenya has a population of 44 million people, and over 40% of which are living below the poverty line. Unemployment rates are high, especially amongst women and other marginalized groups. Consistent and fair paying work is even harder to come by.
RoHo has partnered with four artisan groups across Kenya to create consistent, fair paying work for our artisans, most of whom are women.
Providing quality jobs to skilled artisans is key to supporting community development. A job for our artisans means more than just a paycheck—it creates opportunities and stability in a household, supporting not just our artisans but their families as well. An opportunity to invest in the futures of our artisans' children.
Caleigh met Lydia, RoHo's sandal supplies and her 42 artisans (36 women and 6 men) after months of searching. Together they developed a vision for RoHo. While Caleigh's Swahili wasn't up to muster and Lydia's English wasn't perfect, they found a common language. Beautiful shoes are universal. And the longer Caleigh spent with Lydia's 42 artisans, the greater her motivation grew to make a lasting change in the lives of these talented people.
My grandfather told my mom who in turn told me, "Choose a job you love, it's the cheapest form of entertainment." And I've found it through RoHo.